Contributed to exponential community growth and engaged new followers through founder content, TikTok-first strategy and utilizing native in-app features, including Duets and Stitches.
TIKTOK
Edited founder content, hopped on relevant audio trends, and curated UGC and in-house creative content.
Gaga #InTheHaus
Liquid Liner Tease
Trending Audios:
'How I Love Being A Woman'
Photo Carousel:
Liner Looks by Eye Shape
Product Innovation
UGC Creator Briefs
Viral Hues
Lady Gaga Bday Transition
TIKTOK EDU-TAINMENT
Created high-converting edutainment including easy-to-follow tutorials, macro applications, celebrity recreations, and lifestyle vlogs.
Viral Product Demos
Celeb-inspired
Macro Lip Trends
Everyday Artistry
Shade Matching Concealer
Macro Eyes
#GRWM Vlog
#EarthDay2023
TIKTOK #STITCHES & #DUETS
#duet with @ladygaga
#duet with @ladygaga
#stitch with @nbcsnl
#stitch with glamzilla
#stitch with @nicoleconsilio
#stitch with @kirbiejohnson
Identified rising trends and created thumb-stopping content, including viral makeup hacks and achievable artistry for the everyday makeup lover .
TIKTOK
New Product Drop
DIY Beauty
Things That Make Sense
Lip Sync GRWM
Tutorial Series
Seasonal Lifestyle
Trending Lip Looks
Custom Kit Promo