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Contributed to exponential community growth and engaged new followers through founder content, TikTok-first strategy and utilizing native in-app features, including Duets and Stitches.

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TIKTOK 

Edited founder content, hopped on relevant audio trends, and curated UGC and in-house creative content. 

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Gaga #InTheHaus

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Liquid Liner Tease

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Trending Audios:

'How I Love Being A Woman'

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Photo Carousel:

Liner Looks by Eye Shape

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Product Innovation

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UGC Creator Briefs

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Viral Hues

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Lady Gaga Bday Transition

TIKTOK EDU-TAINMENT

Created high-converting edutainment including easy-to-follow tutorials, macro applications, celebrity recreations, and lifestyle vlogs.

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Viral Product Demos

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Celeb-inspired

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Macro Lip Trends

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Everyday Artistry

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Shade Matching Concealer

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Macro Eyes

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#GRWM Vlog

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#EarthDay2023

TIKTOK #STITCHES & #DUETS

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#duet with @ladygaga

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#duet with @ladygaga

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#stitch with @nbcsnl

#stitch with glamzilla

#stitch with @nicoleconsilio

#stitch with @kirbiejohnson

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Identified rising trends and created thumb-stopping content, including viral makeup hacks and achievable artistry for the everyday makeup lover .

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TIKTOK

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New Product Drop

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DIY Beauty

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Things That Make Sense

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Lip Sync GRWM

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Tutorial Series

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Seasonal Lifestyle

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Trending Lip Looks

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Custom Kit Promo

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