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ART + SCIENCE + KINDNESS

Haus Labs by Lady Gaga's Instagram connects the beauty community and fans of the founder and encourages followers to express their true selves through artistry and spreading kindness. Content includes elevated tutorials, aesthetic product shots, oddly-satisfying swatches, and Creative briefs.

INSTAGRAM GRID

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Trending Tutorials

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Product Performance

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New Launches

#HausPets

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Macro Eye Tutorials

Haus Labs Foundation Allure Award Announ

Greenscreen Announcements

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Satisfying Swatches

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#ChannelKindness

INSTAGRAM STORIES

Back to School - Foundation Launch Week

#HausLabsFoundation Launch

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World Kindness Day 2023

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Int'l Women's Day 2023

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Shade Spotlight:

Lavender Blonde

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Sephora UK Tease + Launch

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Product Spotlight:

Hy-Power Pigment Paint

INSTAGRAM LIVE 

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#InTheHaus:

Atomic Shake Lip Lacquer

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#InTheHaus:

Haus Labs Foundation

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"We belong to something beautiful."


Sephora often partners with brands to source content for their global social media accounts. As the former Lead Makeup Artist for Tarte Cosmetics & current Social Media Content Producer for Haus Labs by Lady Gaga, it's always an honor to receive requests from Sephora to be featured on their channels, as well as on the brands' product detail pages on Sephora.com.

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INSTAGRAM GRID

Atomic Shake Lip Lacquer Launch Haus Lab

New Lip Launch 🇺🇸

Passport Makeup 🇺🇸

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Waterproof Swatches 🇬🇧

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Foundation Shade Match 🇨🇦

No Makeup Makeup 🇺🇸

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Liner + Lashes 🇲🇾

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5-Minute Eyeshadow 🇲🇾

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Concealer Pro Tips 🇨🇦

INSTAGRAM STORIES 

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Product Knowledge 🇦🇺

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Achievable Artistry 🇦🇺

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Promo + Palette Tutorial 🇨🇦

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high-performance naturals™

tarte's's Instagram is a hub for viral beauty content that resonates with both makeup & skincare lovers. Content includes viral makeup hacks, product launches, educational tutorials, promo announcements and lifestyle videos.

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INSTAGRAM GRID

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Tutorials

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Product Stress Test

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Social Moments

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Multi-Use Products

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Viral Makeup Hacks

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Seasonal Lifestyle

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Macro Application

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Promo Announce

INSTAGRAM STORIES 

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Product Knowledge

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Achievable Artistry

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Promo + Palette Tutorial

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Product Demo

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Skincare Routine

INSTAGRAM LIVE 

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Ways to Use Shape Tape

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Viewer's Choice Eyeshadow 

"The possibilities are beautiful."
 

Ulta Beauty, a cosmetics supermarket, offers a comprehensive range, featuring mass brands, luxury makeup boutiques, skincare counters, and a fully operational salon. In my role as Lead Pro Artist & Account Coordinator for tarte cosmetics, I had the pleasure of leading brand trainings and artistry masterclasses, both in-person and virtually.

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INSTAGRAM GRID

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Holiday Stocking Stuffers

INSTAGRAM LIVE 

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Tartelette Takeover:

5-Minute Makeup Challenge

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