Scaled digital footprint and community through strategic storytelling and elevated feed aesthetic by curating engaging, social-first content via
in-house creative and external partners.
INSTAGRAM GRID
Social design to align with founders vision and 360 marketing campaigns, briefed content from creators/influencers, and co-directed dedicated Social-Education content shoots.
Founder Content
Blush Balm Tease
Born This Way Foundation #BeKind365
Blush Balm Launch
At the Met Gala
Influencer/Creator Briefs
Artistry with Sarah Tanno
Social x EDU Content Shoots
SOCIAL UGC CONTENT
Conceptualized, filmed and edited in-house content to support marketing initiatives and beauty trends.
Trending Tutorials
Product Performance
Holiday Collection Launch
#HausPets
Macro Eye Tutorials
Greenscreen Announcements
Satisfying Swatches
#ChannelKindness
INSTAGRAM STORIES
Get Gaga's Oscar Look
World Kindness Day 2023
Weekly Press Hits
#HausLabsFoundation Launch
Sephora UK Tease + Launch
Product Spotlight:
Hy-Power Pigment Paint
INSTAGRAM LIVE
#InTheHaus:
Atomic Shake Lip Lacquer
#InTheHaus:
Haus Labs Foundation
Created educational, seasonal and trend-based content on behalf of beauty brands, including Haus Labs by Lady Gaga and Tarte Cosmetics, for usage across Sephora's global social media accounts and product pages on sephora.com.
INSTAGRAM GRID
New Lip Launch 🇺🇸
Passport Makeup 🇺🇸
Waterproof Swatches 🇬🇧
Foundation Shade Match 🇨🇦
No Makeup Makeup 🇺🇸
Liner + Lashes 🇲🇾
5-Minute Eyeshadow 🇲🇾
Concealer Pro Tips 🇨🇦
INSTAGRAM STORIES
Product Knowledge 🇦🇺
Achievable Artistry 🇦🇺
Promo + Palette Tutorial 🇨🇦
Created on-trend content to support product focuses and new launches, including viral makeup hacks, educational tutorials, promo announcements and lifestyle videos.
INSTAGRAM GRID
Tutorials
Product Stress Test
Social Moments
Multi-Use Products
Viral Makeup Hacks
Seasonal Lifestyle
Macro Application
Promo Announce
INSTAGRAM STORIES
Product Knowledge
Achievable Artistry
Promo + Palette Tutorial
Product Demo
Skincare Routine
INSTAGRAM LIVE
Ways to Use Shape Tape
Viewer's Choice Eyeshadow
Fulfilled retailer content briefs, hosted livestreams, and leading in-person and virtual brand trainings and artistry masterclasses.
INSTAGRAM GRID
Holiday Stocking Stuffers
INSTAGRAM LIVE
Tartelette Takeover:
5-Minute Makeup Challenge